Guides ยท Guide
Company profile design: what to keep, what to cut
Most company profiles are written for the people who made them. The pages a buyer actually reads, the ones to cut, and how to brief it properly.
Most company profiles are written for the people who made them. Twenty slides of history, a mission statement in three fonts, a wall of logos. Good company profile design starts at the other end, with the buyer who has nine of these open in different tabs and four minutes before a meeting. That person wants to know what you do, whether you've done it before, and who to call.
Below is the structure we recommend, the parts founders tend to overdo, and what a designer needs from you so the profile arrives in days.
A company profile design structure, page by page
Cover
Logo, company name and one line saying what you do. The line matters more than the photo behind it.
Who you are
One page. Where you're based, what you do, who you do it for. Two short paragraphs, then stop.
What you offer
Group services the way a buyer would search for them. One page per service line, with what's included and who it suits.
Proof
Projects, figures you can back up and certificates you actually hold. Name a client only with their permission. A page of logos with no context reads as decoration.
How you work
Four or five steps from first call to delivery, with rough timings. Buyers who've been burned by slow suppliers read this page twice.
People
The few faces a client will deal with, if they're happy to appear. Titles, one line each.
Contact
A named person, a phone number, an email and a QR code to the website. Make it the easiest page in the document to find.
A profile is a sales document wearing a suit. Dress it well, but keep it selling.
What to cut
Do
- Lead each page with one clear headline that says the point.
- Use real photos of your work, your team and your space.
- Keep the same grid, type and colours from cover to contact page.
- Export a light PDF for email and a full version for screens.
Don't
- Open with a founder's letter. Move it to the back, or to the website.
- Fill space with stock photos of handshakes and skylines.
- List every service you've ever offered. Show the ones you want more of.
- Paste the mission, vision and values onto separate pages with nothing else on them.
Length follows content. In our view, most SMEs say everything they need in 12 to 20 pages. A larger group with several divisions may need more, and that's fine, as long as every page earns its place.
Arabic, English or both
In our experience, most profiles we see for Saudi and Gulf businesses end up needing both languages. Treat the second one as an adaptation with its own layout. Arabic runs right to left, so the grid flips, images may need to swap sides and the text rarely fills the same space as the English. Plan for that from the first layout and the two versions will feel like siblings. The same thinking applies to the logo, which we cover in our guide to bilingual logo design.
What to send your designer
Before the brief
- Final, approved text. Design starts faster when nobody is still rewriting the About page.
- Your logo files and brand guidelines, so the profile matches everything else.
- Photos you own or have licensed, at full size.
- A rough page count and the language, or languages, you need.
- Where it will live: email, a screen in a meeting room, print, or all three.
Questions people ask
What should a company profile include?
A cover with a one-line description, a short introduction, your services, proof such as projects and certificates, how you work, key people and clear contact details. Anything a buyer won't use to decide can usually go.
How many pages should a company profile have?
There's no fixed rule. In our view, 12 to 20 pages covers most small and medium businesses. Larger groups with several divisions may need up to 40.
How long does company profile design take?
Once the content is ready, our Profile Executive package takes six days for up to 20 slides and Profile Strategic takes eight days for up to 40. An Arabic or English adaptation adds three or four days.
Write it for the buyer with four minutes. Then send it to us and we'll make it look like you meant it.
The Brandtastic team
Written by Brandtastic Design Studio.