Checklists · Checklist
Office branding design: the checklist before you brand the walls
Most offices brand the wrong wall first. Walk in as a visitor would, follow the route, and spend on the places people actually stop and look.
Office branding design tends to go wrong in a familiar way. The logo goes up enormous behind reception, the meeting room stays beige, and the one wall clients stare at for an hour carries a fire extinguisher sign. This checklist puts the spend where visitors and staff actually look, in the order they look.
Everything here is the studio's view, from the office and interior branding we design. Package details near the end come from our own package pages.
Brand the route, then the rooms
Walk in through your own front door the way a stranger would and note every place you stop. For most offices the route runs from the exterior sign to reception, then to the meeting room. Only staff go further. The first stops shape the first impression, so they get the budget first, and the rest of the office can follow in a second phase.
Exterior signage
The sign tells people they have arrived. Our signage design checklist covers reading distance, night lighting and designing for two scripts.
Reception
One clear statement of the logo, at eye height or a little above, lit from the front or the side. Keep the desk in front of it clear. A huge logo behind a counter of cables and paperwork looks like an exhibition stand at closing time.
Meeting room
Visitors spend the longest here, and so does your camera on video calls. Brand the wall people face, then check how it looks behind the person on screen.
Open workspace and break area
These rooms belong to staff. Use them for wayfinding, a line about how you work, or colour and pattern from your guidelines, and keep the logo count low. Nobody needs reminding where they work forty times a day.
The office branding design checklist
Before design starts
- Measure every wall you want branded, including sockets, switches, vents and door frames.
- Photograph each wall straight on in daylight, plus one wide shot of the room.
- Note each wall finish: paint, glass, wood, tile or plasterboard.
- Ask building management what can be fixed to the walls and what must come off when the lease ends.
- Send your logo files and identity guidelines with the brief.
Before production
- Mark the sizes on the real wall with masking tape and stand where a visitor would stand.
- Choose one material per wall, using the table below.
- Check colours on a physical sample under your own office lighting.
- Confirm who installs each piece and what fixings they need.
On install day
- Check heights and levels against the tape marks.
- Photograph each finished zone for your records and your social posts.
If your guidelines are thin, sort that out first. Every wall gets designed from them, and our guide to what goes into brand guidelines lists what a designer needs to see.
Materials, briefly
| Material | Good for | Watch out for |
|---|---|---|
| Stickers | Glass, large walls of pattern, things you may change | Textured walls, where edges can lift |
| 3D acrylic | The main logo at reception | Very fine details at small sizes |
| Neon | One statement mark or line per room | Too much of it, which turns an office into a café |
Three tests before you sign off
Test 1: The doorway test
Stand in the entrance and look in, the way a first-time visitor would.
It passes if: One clear brand moment shows within a few seconds, with nothing competing beside it.
Test 2: The video call test
Start a video call from the meeting room and look at what sits behind the person on camera.
It passes if: The brand reads, and no letter or line cuts through anyone's head.
Test 3: The lease test
Go through each piece and ask what happens to it when you move.
It passes if: Every item either comes off without damage or costs little enough to leave behind.
Questions people ask
Which part of an office should be branded first?
In our view, reception and then the meeting room, because that is where visitors stop and spend time. Exterior signage goes to the top of the list if people struggle to find you.
How much does office branding design cost with Brandtastic?
Our Office & Interior Branding package is SAR 1,750 per zone, delivered in 5 to 7 business days with 2 revision rounds. Production and installation are done by your fabricator.
Can office branding come down when we move?
Plan for it from the start. Stickers peel off, 3D pieces can sometimes be refitted elsewhere, and the lease decides what has to go. Ask building management before anything is drilled.
Brand the route first. The break area can wait its turn.
The Brandtastic team
See Office & Interior Branding
Written by Brandtastic Design Studio.