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How to give design feedback that makes two revision rounds count
Two revision rounds are plenty when the notes are specific. How we collect feedback, five habits that make it useful, and what happens after the last round.
Knowing how to give design feedback shapes a project more than almost anything the designer does. Our design packages include two revision rounds. Spent well, two is plenty. Spent on "make it pop", they are gone by Tuesday and the logo sits roughly where it started. This note covers how we collect feedback, how to write it so a designer can act on it, and what happens when the rounds run out.
Facts about our process come from our How we work page and our Terms of Service. The advice is the studio's view, from the projects we run.
How we collect feedback
We share progress by email and collect your feedback through a structured form, so every comment is written down and nothing gets lost in a voice note. Each package page states how many revision rounds it includes. In practice, a round works best as one complete set of notes from you, followed by one set of changes from us.
How to give design feedback in five habits
Name the problem, leave the fix to us
Say what feels wrong and where. "The Arabic looks lighter than the English" gives a designer a problem to solve. "Make the Arabic bolder" might solve it, or might simply move the problem somewhere else.
Point at the exact thing
Refer to the option number, the page or the element. "The icon is lost at small size" beats "the second one, the bit on the left", and it saves an email asking which bit you meant.
Measure it against the brief
The brief is the yardstick. If you picked Warm & Friendly and a logo feels chilly, write "Option 2 feels too cold for Warm & Friendly". Our guide on how to write a design brief explains why those three words matter so much later.
Send one voice
Collect everyone's notes first, then send one list. If two partners disagree, settle it before the form goes in. Otherwise the designer ends up as referee, and refereeing quietly uses up a round.
Rank the list
Mark what must change and what would merely be nice. Twelve comments of equal weight usually hide the two that matter.
The vague notes are familiar to every designer. "Make it pop." "Something feels off." "I'll know it when I see it." Each one is honest, and each one sends the designer off to guess. The useful version takes thirty seconds longer to write and usually saves a round.
Habits that waste a round
Do
- Look at the options on a phone and on paper before you reply.
- Write every note in the feedback form, so it is on record.
- Reply while the work is fresh in your head.
- Say what you like as well, so it survives the next round.
Don't
- Send notes in instalments across a week.
- Put the logo to a vote in the family group chat.
- Ask for a brand new concept in the final round.
- Go quiet for a month and hope it finishes itself.
In our experience, the second round rarely needs big moves when the first round of notes was specific. It becomes polish. Spacing, a shade of colour, one letter that sits awkwardly. That is the round you want to be having.
When the rounds run out
Work beyond your package, such as an extra revision round, is quoted separately and paid in full before it begins, as section 4.4 of our Terms sets out. You see the price before any extra work starts, and you decide. It follows the same logic as the rest of our pricing, explained in why our prices are on the website.
One more rule worth knowing. If we are waiting on your feedback or materials and hear nothing for 30 consecutive days, the project closes under section 6.3, and reopening it may carry an extra fee. Feedback that arrives in one tidy list rarely gets anywhere near that line.
Questions people ask
How do you give feedback on a logo design?
Name the problem, point to the exact option and element, measure it against your brief, and send one ranked list from one person. Leave the fix to the designer unless you have a specific reason for it.
How many revision rounds does a logo package include?
It varies between studios, so check before you pay. Our Logo Design and Full Corporate Identity packages each include 2 revision rounds, and every package page states its number.
What happens if I need more revisions?
With Brandtastic, extra rounds are quoted separately and paid in full before the work begins, under section 4.4 of our Terms.
Two rounds, one voice, one ranked list. The logo will thank you.
The Brandtastic team
Sources
Written by Brandtastic Design Studio.